How Long Does It Take to Rank on Google?


At Cavefish, we understand that the question, “How long does it take to rank on Google?” is a burning curiosity for every SEO enthusiast and website owner. To answer this age-old question, we’ve turned to Ahref, a leading data supplier who, leveraged extensive data analysis coupled with our expertise in SEO to answer the question.

Unveiling the Age of Top-Ranking Pages

To shed light on this matter, by examining the age of the current top-ranking pages on Google, gathering data from 2 million random keywords and analysed the Top 10 ranking pages for each of them. The results, as depicted in the graph below, reveal a noteworthy trend:

graph showing how long it takes to rank

On average, the top-ranking pages in Google are approximately 2+ years old. Those that secure the coveted position #1 boast an average age of nearly 3 years. Astonishingly, only 22% of the pages currently ranking in the Top 10 were created within the last year.

The Challenge of Newer Pages

Now, let’s address the question of how quickly newer pages can ascend the rankings. Selecting 2 million pages that the crawler first encountered a year ago and tracked their position history for any keywords they ranked for. The results are intriguing:

chart showing what percentage of pages less than one year old rank in the top 10

A mere 5.7% of these pages managed to secure a spot in the Top 10 search results within a year for at least one keyword. This data underscores the challenge faced by newer pages in climbing the rankings.

Domain Rating and Ranking Success

Further dissection of the performance of these “lucky” pages and found that pages from websites with a high Domain Rating (DR) consistently outperformed those with a low DR. This observation aligns with Ahrefs’ Domain Rating metric, which strongly correlates with Google rankings.

Delving deeper, the majority of these “lucky” pages achieved their Top 10 ranking in approximately 61-182 days. However, it’s essential to note that this data represents only the 5.7% of pages that successfully ranked in the Top 10 within a year. The vast majority of pages did not achieve such rapid success.

Keyword Volume Matters

Factoring in the monthly search volume of the keywords. The results revealed that a mere 0.3% of pages managed to secure a Top 10 ranking for high-volume keywords within a year.

In summary, while it’s possible to rank quickly for low-volume keywords, high-volume keywords typically require almost a year to break into the Top 10. However, we must reiterate that these findings apply to the 5.7% of “lucky” pages that achieved Top 10 rankings within a year, and the majority of pages do not experience such rapid success.

Conclusion: The Role of Hard Work and SEO Expertise

In conclusion, the study provides valuable insights into the question of how long it takes to rank on Google. While we haven’t provided a definitive answer, we’ve demonstrated that nearly 95% of newly published pages do not reach the Top 10 within a year. Most of the “lucky” ones who do manage this feat accomplish it within 2-6 months.

It’s essential to acknowledge that these “lucky” pages likely achieved their success through hard work and a deep understanding of SEO, rather than mere luck.

Here’s to the hard work and dedication that can propel your website to the top of Google’s search results!

Source: Ahrefs. How Long Does It Take to Rank? Ahrefs Blog.


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