Skyscraper Technique: Content Generation Explained

The Skyscraper Technique is a content generation strategy that involves creating content that surpasses existing content in quality, depth, and value. This technique, coined by Brian Dean of Backlinko, is based on the idea of building something impressive (like a skyscraper) that stands out from the rest of the buildings (content) in the city (search engine results page).

The Skyscraper Technique is a three-step process that involves identifying popular content, creating something better, and reaching out to the right people. This approach to content generation is designed to attract more traffic, increase social shares, and improve search engine rankings.

Understanding the Skyscraper Technique

The Skyscraper Technique is based on the principle of creating superior content. The idea is to find content that is already popular and well-received, and then create something that is even better. This could involve adding more detail, updating information, improving the design, or making the content more engaging.

The goal of the Skyscraper Technique is to create content that is so good that people can’t help but link to it, share it, and talk about it. This not only increases the visibility of the content, but also improves its ranking in search engine results, leading to more traffic and potential customers.

Steps Involved in the Skyscraper Technique

The Skyscraper Technique involves three main steps: finding popular content, creating superior content, and promoting the content. Each of these steps is crucial to the success of the technique and requires careful planning and execution.

First, you need to find content that is already popular and well-received. This involves researching your topic and identifying content that has a high number of shares, comments, and backlinks. Tools like BuzzSumo, Ahrefs, and SEMRush can be useful for this step.

Benefits of the Skyscraper Technique

The Skyscraper Technique offers several benefits. Firstly, it helps to attract more traffic to your website. By creating superior content, you are more likely to rank higher in search engine results, which can lead to more visitors.

Secondly, the Skyscraper Technique can help to increase your website’s authority. By creating high-quality content, you can establish yourself as an expert in your field, which can increase your credibility and trustworthiness.

Creating Superior Content

Creating superior content is the core of the Skyscraper Technique. This involves not just adding more information, but also improving the quality of the content. This could involve using better sources, including more detailed explanations, or using a more engaging writing style.

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It’s also important to consider the design of your content. A well-designed piece of content is more likely to attract attention and be shared. This could involve using images, infographics, or videos to make your content more engaging.

Researching Your Topic

Before you can create superior content, you need to thoroughly research your topic. This involves not just reading about your topic, but also understanding what your audience is interested in and what questions they have. This can help you create content that is not only informative, but also relevant and engaging.

Tools like Google Trends, Keyword Planner, and Answer the Public can be useful for researching your topic and understanding what people are searching for.

Writing Your Content

Once you have researched your topic, the next step is to write your content. This involves not just writing about your topic, but also making sure your content is well-structured, easy to read, and engaging. This can involve using headings, bullet points, and images to break up your content and make it more readable.

It’s also important to consider your tone of voice when writing your content. A professional, authoritative tone can help to establish your credibility, while a friendly, conversational tone can make your content more engaging.

Promoting Your Content

Once you have created your superior content, the next step is to promote it. This involves reaching out to the right people and letting them know about your content. This could involve reaching out to influencers in your field, sharing your content on social media, or using email marketing to reach your audience.

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Promoting your content is crucial to the success of the Skyscraper Technique. Without promotion, even the best content can go unnoticed. Therefore, it’s important to spend as much time promoting your content as you do creating it.

Outreach Strategies

Outreach is a key part of promoting your content. This involves reaching out to influencers, bloggers, and other relevant people in your field and letting them know about your content. This can involve sending personalized emails, connecting on social media, or even meeting in person.

When reaching out, it’s important to be respectful and genuine. Instead of just asking for a link or a share, offer something of value in return. This could involve offering to share their content, providing a unique insight, or even offering a guest post.

Social Media Promotion

Social media is another effective way to promote your content. This involves sharing your content on social media platforms like Facebook, Twitter, and LinkedIn. This can help to increase the visibility of your content and attract more visitors to your website.

When sharing on social media, it’s important to consider your audience and the platform. Different platforms have different audiences and norms, so it’s important to tailor your message to fit the platform and the audience.

Measuring the Success of the Skyscraper Technique

Once you have implemented the Skyscraper Technique, it’s important to measure its success. This involves tracking metrics like traffic, backlinks, and social shares. This can help you understand what’s working, what’s not, and how you can improve.

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Tools like Google Analytics, Ahrefs, and BuzzSumo can be useful for tracking these metrics. These tools can provide insights into how your content is performing and how it’s being received by your audience.

Key Performance Indicators (KPIs)

When measuring the success of the Skyscraper Technique, it’s important to consider your Key Performance Indicators (KPIs). These are the metrics that are most important to your business and your goals. This could include metrics like traffic, conversions, or revenue.

By tracking your KPIs, you can understand how your content is contributing to your business goals. This can help you make informed decisions about your content strategy and improve your results.

Improving Your Skyscraper Technique

Once you have measured the success of your Skyscraper Technique, the next step is to improve it. This involves analysing your results, identifying areas for improvement, and implementing changes. This could involve improving your content, refining your outreach strategy, or trying new promotion techniques.

Improving your Skyscraper Technique is a continuous process. By regularly reviewing and refining your strategy, you can continue to create superior content and achieve better results.

Ready to elevate your content to towering heights? Partner with Cavefish, where cutting-edge AI and analytics merge to craft content that not only ranks but dominates the SERPs. Embark on a journey with a team that’s as invested in your digital success as you are. Get in touch and start your journey today—let’s build your brand’s skyscraper together.

Author Bio: Jonathan Prescott is a distinguished figure in the realm of digital growth, with a particular emphasis on the integration of artificial intelligence to enhance digital commerce, analytics, marketing, and business transformation. Linkedin: 

References:

https://www.semrush.com/blog/skyscraper-technique/

https://www.seoclarity.net/blog/the-skyscraper-technique-for-link-building-15512

https://www.linkedin.com/pulse/skyscraper-technique-link-building-brian-dean/



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